ACW News
ACW News in Brief
ACW Launches White Paper Collection
1 February, 2011
A new initiative in ACW's Case Study Innovation strategy, ACW launches a valuable resource for marketing professionals and companies seeking to enhance their case study efforts.
1 February, 2011
A new initiative in ACW's Case Study Innovation strategy, ACW launches a valuable resource for marketing professionals and companies seeking to enhance their case study efforts.
ACW innovates on Linkedin
28 January, 2011
ACW has announced the formation of a new discussion forum on Linkedin, aimed at promoting case study innovation and assisting marketing professionals.
28 January, 2011
ACW has announced the formation of a new discussion forum on Linkedin, aimed at promoting case study innovation and assisting marketing professionals.
ACW to Give Away up to $75,000 Worth of Case Studies
ACW launches its most ambitious marketing and education campaign to date
13 January, 2012: Australian Corporate Writing (ACW) has today announced that it will be giving away up to $75,000 worth of case studies throughout 2012. According to the company's founder and managing director, Keir Wells, the massive give-away is intended to provide companies with a totally no-risk opportunity to discover the business and marketing value of high quality case studies.
"It never ceases to amaze me that companies - even high profile companies - spend enormous amounts of money of case study programs, and end up with little more than garbage," Wells stated.
Wells, who founded ACW in 1996, is widely recognised as a leading innovator in industry case study development and management. "For sales and marketing people, case studies are among the most effective and powerful tools," he said. "Yet take a look around the web and you'll quickly see that there's little understanding about case studies - and that has to change."
In commenting on the scope of the give-away, Wells explained: "To be frank, I don't care if we end up giving away over $100,000 worth of case studies during the year. If that's what it takes to get the message out there, then so be it."
Under the conditions of the give-away, only companies using the case studies for their own direct purposes are eligible, which excludes public relations and advertising agencies claiming a case study on behalf of a client.
"It never ceases to amaze me that companies - even high profile companies - spend enormous amounts of money of case study programs, and end up with little more than garbage," Wells stated.
Wells, who founded ACW in 1996, is widely recognised as a leading innovator in industry case study development and management. "For sales and marketing people, case studies are among the most effective and powerful tools," he said. "Yet take a look around the web and you'll quickly see that there's little understanding about case studies - and that has to change."
In commenting on the scope of the give-away, Wells explained: "To be frank, I don't care if we end up giving away over $100,000 worth of case studies during the year. If that's what it takes to get the message out there, then so be it."
Under the conditions of the give-away, only companies using the case studies for their own direct purposes are eligible, which excludes public relations and advertising agencies claiming a case study on behalf of a client.
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