Case Study Usage

Making the Most of Your Case Study Assets

Case studies should be regarded as one of your company's most long lived sales and marketing assets; and they have a myriad of applications - off-line, on-line, face-to-face, etc. Here are some of the ways in which a number of Australia's top 100 companies are leveraging their ACW-developed case studies.

Written Case Studies: On-Line

Increase web site traffic with a keyword-rich case study.
A call to action link that directs readers to a web site landing page.
Include as a downloadable PDF.
Use on product/service pages to support go-to-market messages.
Use appropriate sections in blogs.
Incorporate in the company's web site news section.

Video Case Studies: On-Line

Linked from respective product/service/solution pages.
An embedded call to action to direct viewers to a landing page.
Embed in company personnel blogs.
Feature in a free e-book.
Provide as a webinar/podcast to potential clients.
Include in e-newsletters.

Written Case Studies: Off-Line

Submit to targeted trade media as editorial content.
Display in a rack in your company foyer as visitor takeaways.
Create a library of case studies and publish as a coffee table book or magazine.
Include individual case studies in company information kits.
Use customer quotes/sections of a case study in press releases.
Utilise customer quotes / appropriate sections in brochureware.
Use appropriate segments to support key messages in newsletters.
Utilise as in-house training resources for new staff members.
Distributed as information support materials during presentations.
Use at trade shows, displayed in a rack for visitor takeaways.

Video Case Studies: On-Line

Distribute to video sharing sites such as YouTube using SEO where the audience is smaller but possibly very relevant. These would have links driving people back to the main website.
Embedded in online articles and 'authority sites' for Google and have a link back to the main site.
Embed a video case study link in your Twitter posts and on Facebook business page.
Comment in industry related forums with a link to the video case study.
Pay-per-click to promote them on You Tube / website.

Video Case Studies: Other

Request business partners to provide a link or include on their site.
Embed in on-line press releases.

Video Case Studies: Sales

Include video in product sales kit, along with written case study.
iPad demonstration for sales team members.
Feature the full length case study looping on-screen at trade shows.
Use at thought leadership presentations and provide on a DVD to attendees.
Have them created to be viewed on mobile platforms.s