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Written Case Study Styles

The ACW Longform
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Designed to help companies showcase medium to complex success stories, the ACW Longform Case Study is generally 1,150 words in length and ideal for four-page layouts. Typically, the ACW Longform Case Study is best used in the following case study scenarios:

  • Medium-to-complex success stories where three or more key benefits are to be discussed in some detail.
  • Four-page+ layouts, where photography and/or artwork will be used to add emphasis to the story.
  • Intended and written for a readership demanding detailed information about your product/solution/service benefits.
  • In-depth case studies to be used to support tender responses and business bids.
  • Supporting go-to-market messages and launch of an entirely new product/solution/service.
The ACW Shortform
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An ideal case study format for business-to-business and business-to-consumer success stories, the ACW Shortform Case Study is typically 850 words in length and ideal for two-page (A4 double-sided) layouts. Most ACW clients use the ACW Shortform for:

  • Medium length success stories where two-to-three key benefits are to be discussed in moderate detail.
  • Two-page layouts, where one or two photographs and/or pieces of artwork will be used to add emphasis to the story (depending on requirements and layout style).
  • Case studies intended and written for a readership wanting a general understanding of the benefits of your product/solution/service.
The ACW Snapshot
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A perfect case study to add real punch to a single go-to-market message, the ACW Snapshot Case Study is approximately 450 words and just the right size for a single-sided A4 page or Web site. In the majority of cases, ACW clients use the ACW Snapshot for:

  • Straightforward success stories where a single key benefit is to be discussed in some detail.
  • One -page layouts, where there will be either one or zero photographs and/or artwork used.
  • Succinct success stories intended to establish empathy in a business-to-consumer marketing model.
  • Easily and quickly read - perfect for text-only or text-and-image Web use.
  • Rapid development of a high volume, high quality case study library.
The ACW Deliver
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Designed to be printed in DL-sized format, the ACW Deliver Case Study is perfect for display and distribution at points of sale.

  • Teasers for ACW Longform, Shortform and/or Snapshot case studies.
  • Rapid development of multiple succinct and to-the-point case study libraries.
  • Rack-mounted point-of-sale display and distribution
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